Core answer: Choosing a phone plan = matching three numbers: your real monthly data usage, call minutes, and acceptable contract length. The sweet spot for most users in 2025 China: ¥29–59/month for 30–100 GB via online-only plans (互联网套餐) — often half the price of carrier-hall plans for identical networks. Check your last 6 months' actual usage in the carrier app before buying anything.
The plan landscape
| Type | Typical price | Data | Best for |
|---|---|---|---|
| Carrier-hall standard | ¥99–199 | 20–60 GB | convenience, bundled services |
| Online-only (互联网卡) | ¥29–59 | 30–100+ GB | data-heavy users |
| Family/shared (副卡) | +¥10/card | shares main pool | families |
| Broadband bundle | ¥99–169 | 40–100 GB + home fiber | homeowners |
| Elderly/voice-only | ¥8–19 | 2–5 GB | light users |
The math that decides
Step 1 — Measure. Carrier app → last 6 months: average data, peak data, call minutes. Buy for the 80th percentile month, not the average, not the max.
Step 2 — Price per GB. ¥59/100 GB = ¥0.59/GB vs ¥99/40 GB = ¥2.48/GB — a 4× spread for the same towers.
Step 3 — Check the fine print: contract lock-in (12/24 months with early-exit penalties), "speed after cap" (1 Mbps vs 3 Mbps matters),定向流量 (app-specific data that doesn't cover ads/third-party links inside those apps), and 靓号 fees.
Worked examples
Example 1 — The over-buyer. Paying ¥129 for 60 GB but using 18 GB/month: switching to a ¥39/40 GB online plan saves ¥1,080/year. Usage data made this a 5-minute decision.
Example 2 — The family consolidation. Three separate ¥59 plans (¥177) vs one ¥139 plan + two ¥10 副卡 (¥159) sharing 80 GB — saves ¥216/year plus unified billing, but watch the shared-pool exhaustion risk with a teenager aboard.
Example 3 — Broadband bundle check. ¥169 bundle (1,000M fiber + 60 GB + 3 cards) vs separate fiber ¥100 + two ¥39 plans: the bundle wins if you need the fiber tier anyway; it loses if you'd otherwise buy 300M fiber at ¥60.
Common mistakes and myths
- 定向流量 optimism — "40 GB of Tencent-video data" excludes ads, downloads, and third-party embeds; real savings ≈ 70% of face value.
- Ignoring the lock-in — cheap plans with 24-month contracts charge the remaining months' discount back on early exit; job changes and moves happen.
- Number portability fear — 携号转网 works since 2019: keep your number, switch carriers; unresolved contract items are the only legitimate block.
- "5G needs a 5G plan" — any 4G plan on a 5G phone gets 5G access (often speed-capped at 300 Mbps); premium plans mainly raise the cap.
- Dual-SIM waste — a ¥8 voice-only main SIM (keep your number) + ¥29 data-only second SIM beats most single ¥99 plans; the classic hacker combo.