UTM Link Builder
Developer ToolsCampaign URL tagging · presets · copy
Quick Answer
UTM Link Builder: Campaign URL tagging · presets · copy. UTM Link Builder uses standard developer formulas to compute accurate results instantly.
Tagged URL
https://example.com/landing?utm_source=wechat&utm_medium=social&utm_campaign=spring-promo
Parameters
utm_sourcewechat
utm_mediumsocial
utm_campaignspring-promo
Parameter guide
| Param | Meaning | Example |
|---|---|---|
| utm_source * | Traffic source / platform | wechat, baidu, newsletter |
| utm_medium * | Marketing medium | social, cpc, email, banner |
| utm_campaign * | Campaign name | spring-promo, 618-sale |
| utm_term | Paid search keyword | running-shoes |
| utm_content | Creative variant for A/B | blue-button, video-v2 |
Naming discipline: always lowercase, use hyphens instead of spaces, never use Chinese characters (they get percent-encoded and bloat reports), keep a shared naming sheet for the whole team. utm_source/medium/campaign are required for GA4 attribution; term/content are optional. URLs are case-sensitive — "WeChat" and "wechat" appear as two separate sources.
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How to Use
- Paste or type content: drop code/text into the UTM Link Builder or fill the parameters.
- Choose mode/options: switch format, rules or processing as needed.
- Live output: results appear instantly — nothing is submitted, data stays in your browser.
- One-click copy: copy the output straight into your development environment.
Key Points
- UTM Link Builder is a free online developer tool — open and use, no sign-up.
- All calculations run locally in your browser; your data never leaves the device.
- Key capability: Campaign URL tagging · presets · copy.
- Results come with formulas and reference tables so you can verify every number.
Formula & How It Works
UTM Link Builder formula
UTM Link Builder uses standard developer formulas to compute accurate results instantly.
FAQ
How do I use the UTM Link Builder?
Open the page and fill in the input fields — results update automatically. Campaign URL tagging · presets · copy.
Are the results accurate?
Yes. Standard formulas and conversion factors are used and verified.
Is it free? Do I need to sign up?
Completely free. No registration, login or download required.
Does it work on mobile?
Yes. The responsive design works on phones, tablets and desktops.
Is my data saved?
No. Everything runs locally in your browser.
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Source & Updates
Based on RFC 4648, ECMA-262 and related specifications. Last updated: 2025-07
Last updated:
Formulas and content on this page are reviewed by the YiJianSuan team. For reference only — official sources prevail.
Maintained and periodically reviewed by the YiJianSuan editorial team — review process in ourEditorial Policy.
Cite this page: YiJianSuan. UTM Link Builder[EB/OL]. https://www.yijiansuan.com/en/c/dev/utm-builder
Results provided by this tool are for reference only and do not constitute professional advice.